An electronic device operation method according to an embodiment of the present invention comprises the steps of: acquiring an additional service and uncompressed audiovisual content information acquired through automatic contents recognition (ACR) function by a first device; outputting the incompressible audiovisual content information and the additional service through a first application including a message exchange function; receiving an execution input executing the additional service which is output through the first application; and executing the additional service according to the received execution input.