A vehicle function control system includes a sensing and projecting module disposed at an exterior portion of the vehicle and having an illumination source operable to project a plurality of icons onto a ground area at or near the vehicle or an exterior surface of the vehicle, with each of the projected icons being representative of a respective vehicle function. The module includes a sensing device operable to sense the presence of a user at or near one of the projected icons and, responsive to the sensing of the presence of the user, the system determines which of the projected icons is being selected by the user. A control is responsive to an output of the sensing device and, responsive to determination of the user at or near a selected particular projected icon, the control controls a function of the vehicle associated with the selected particular projected icon.