The present invention provides a viewing angle mode switching method of a liquid crystal display device and the liquid crystal display device. A viewing angle mode switching request is received. The target view mode is a first viewing angle mode or a second viewing angle mode. A timing relationship between the second scanning signal and the first scanning signal is adjusted, according to the viewing angle mode switching request. The liquid crystal display device is instructed to switch between the first viewing angle mode and the second viewing angle mode, according to a change of the timing relationship between the second scanning signal and the first scanning signal. With implementing the embodiments of the present invention, switch between different viewing modes can be achieved, and the display convenience of the liquid crystal display device can be improved.