Systems and methods of managing and communicating privacy and marketing preferences are described. In particular, a system for managing and communicating comprises a central user preference center that is configured to store at least one privacy and marketing preference dataset of a user in association with account information identifying an account of the user. The central preference center is configured to publish at least one privacy and marketing preference dataset of a user to at least one entity preference center, and the at least one entity preference center is configured to communicate the user's entity preference center privacy and marketing preference dataset to the central user preference center.