Methods, systems, and non-transitory computer-readable media are described herein. In some embodiments, a computing platform may deploy a cloud application comprising a first instance of the cloud application. Further, the computing platform may direct a DNS to the first instance of the cloud application. Next, the computing platform may determine that a second instance of the cloud application should be deployed. Additionally, the computing platform may create a first global traffic manager configured with at least a first endpoint and a second endpoint, where the first endpoint is associated with the first instance and is enabled, and where the second endpoint is associated with the second instance, and is disabled. Subsequently, the computing platform may direct the DNS to the first global traffic manager. The computing platform may then direct the DNS to the first global traffic manager, enable the second endpoint. In addition, the computing device may direct, based on metadata associated with each of a plurality of users, each of the plurality of users to one of the first instance and the second instance, wherein one or more users are directed to each of the first instance and the second instance.