A carrier for one or several electrically conductive tracks of a ground electric feeding system for a motor vehicle in the form of a strip of electrically insulating elastomeric material, comprising a substantially planar electric feeding surface of the land vehicle, provided with one or several longitudinal grooves, each groove being intended to receive a conductive track, and a surface for securing to a roadway, opposite the electric feeding surface. The carrier has a rectangular cross-section and the electric feeding surface and the securing surface form the long sides of said rectangle.