A method and an apparatus for presenting a panoramic photo in a mobile terminal, and a mobile terminal. A trigger instruction that is used to instruct the mobile terminal to enter an immersive browsing mode is detected, where the immersive browsing mode is a browsing mode in which a panoramic photo moves as the mobile terminal rotates; and if the trigger instruction is detected, a rotation angle of the mobile terminal is detected and determined, and a panoramic photo that is presented in a normal mode in the mobile terminal is moved and presented according to the determined rotation angle. Using the present disclosure, complexity of panoramic photo browsing can be reduced, which makes it convenient for a user to browse a panoramic photo.