A display apparatus is provided. The display apparatus includes a display configured to display at least one of a first Graphic User Interface (GUI) representing a domain which provides an execution screen according to a depth, a user interface configured to receive a user command, and a controller configured to, when one of the at least one of the first GUI is selected according to the user command, display at least one of a second GUI representing a sub domain which is available in a domain represented by the selected first GUI, and when one of the at least one of the second GUI is selected, provide an execution screen corresponding to the sub domain based on sub domain information which is mapped with the selected second GUI.