Quality parameters, such as encoding bitrate, can be determined for the providing of media content based at least in part upon aggregate consumption data. An unknown number of media players can obtain content at a bitrate that depends upon network conditions, and encoders can use variable bitrate encoding, such that egress bandwidth usage can vary widely over time. Aggregate consumption data can be obtained for the various client devices to project the egress costs for a particular period. If the projected resources deviate unacceptably from the target for the period, new quality setting values can be determined, such as new maximum, minimum, target bitrate, or target quality values for the various quality levels. These settings can be automatically applied or suggested to customers, who can then accept any or all of the suggestions, or choose to adjust at least some of the settings based on the suggestions or cost projections.