A method, an apparatus, and a system for distributing information in a graphic code. The method includes acquiring an identification code in a selected graphic code; sending to a server a first update request including the identification code when the identification code does not exist; receiving first response information fed back by the server; starting, according to the application program identifier in the first response information, an application program corresponding to the application program identifier. When an identification code of a graphic code does not exist in an electronic device, an application program identifier corresponding to the identification code is requested from a server, and an application program corresponding to the application program identifier is started. Thus, a probability that information in a graphic code can be successfully processed is relatively high, and a success rate of identifying a graphic code is improved.