In various embodiments, an animation is displayed to indicate that displayed content shown within a display area is scrollable. For example, in at least one embodiment, when scrollable content is initially displayed within a display area, an animation is shown in which the display automatically scrolls through all or some of the content, so as to indicate to the user that there is more content to view. In at least one embodiment, the animation is relatively quick and transitory, so that it serves as a brief reminder of the presence of additional off-screen content that the user can scroll to. In at least one embodiment, the animation is only shown for particular content the first time the display renders that content; in another embodiment, the animation is repeated on subsequent re-rendering of the same content.