Invention Grant
- Patent Title: Determining and using brand information in electronic commerce
-
Application No.: US16170415Application Date: 2018-10-25
-
Publication No.: US10657541B2Publication Date: 2020-05-19
- Inventor: Arun Lakshminarayanan , Gurudatta Horantur Shivaswamy , Jean-David Ruvini
- Applicant: eBay Inc.
- Applicant Address: US CA San Jose
- Assignee: eBay Inc.
- Current Assignee: eBay Inc.
- Current Assignee Address: US CA San Jose
- Agency: Holland & Hart LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
An apparatus and method for predicting a brand name of a product are disclosed herein. A product identification number for the product is converted into a normalized global trade item number (GTIN). For each of a plurality of GTIN prefixes corresponding to the normalized GTIN, brand names and counts of each of the brand names using product information stored in a product catalog are identified. A probability distribution of the brand names is determined in accordance with the brand names and the counts of the brand names for the plurality of the GTIN prefixes. A predicted brand name for the product is identified from among the brand names for the plurality of the GTIN prefixes, the predicted brand name having a highest probability score in the probability distribution of the brand names.
Public/Granted literature
- US20190108532A1 DETERMINING AND USING BRAND INFORMATION IN ELECTRONIC COMMERCE Public/Granted day:2019-04-11
Information query