An ultrasound diagnosis apparatus and method enabling general users to easily acquire ultrasound images even when the users are unskilled at using ultrasound diagnosis apparatuses, and a non-transitory computer-readable storage medium having the ultrasound diagnosis method recorded thereon are provided. The ultrasound diagnosis apparatus includes a probe configured to acquire ultrasound data of an object; an image generation unit configured to generate an ultrasound image of the object by using the ultrasound data; a probe location acquisition unit configured to acquire a location of the probe on the object; a display unit configured to display the location of the probe and a reference location on an image representing the object; and a control unit configured to determine whether the location of the probe corresponds to the reference location.