A vehicle display control device controls a virtual image display performed by a head-up display which superimposes a display image on outside scenery of the host vehicle. The host vehicle is equipped with an automatic control unit which executes an automatic control to the host vehicle. The vehicle display control device includes: a route information acquisition unit that acquires route information related to a scheduled route of the host vehicle, the automatic control unit setting the scheduled route for the host vehicle; and a route image formation unit that forms a route image indicative of the scheduled route based on the route information acquired by the route information acquisition unit. The head-up display projects the route image as the display image in a virtual image display region that is superimposed on a forward traveling road included in the outside scenery.