Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing a customized fitting room environment. Consistent with some embodiments, the method may include identifying a garment being brought into a fitting room, and determining a garment type of the garment. The method may further include adjusting one or more environmental settings of the fitting room based on the garment type. Additional aspects of the present disclosure include further adjusting environmental settings based on various combinations of user data and a desired use case of the garment specified by the individual.