A tactile feedback generating apparatus, which applies a tactile feedback to a hand of a user according to an interaction with a virtual object in a virtual space, includes a finger tactile feedback device configured to provide a tactile feedback to a finger, and a palm tactile feedback device configured to provide a pressurized tactile feedback to a palm, wherein the palm tactile feedback device includes at least one pressurizing module disposed at the palm, and wherein the at least one pressurizing module converts a rotational operation into a linear movement to pressurize or release the palm.