In one embodiment, a method includes identifying a content object for display based at least in part on one or more filtering criteria. The filtering criteria is a measure of suitability of each content object for presentation based at least in part on social-graph information between a first user and one or more second users or a current geo-location of the first user. The method also includes applying the filtering criteria to the content object; and providing for display on a user interface (UI) the content object based on whether the content object is suitable for presentation based at least in part on the filtering criteria.