A system or method is provided to monitor a consumer's shopping routes associated with shopping lists. A location and movements of the consumer in a merchant's store may be monitored using a network of Bluetooth beacons installed throughout the merchant's store. When the consumer picks up a product from a store shelve and crosses out an item from a digital shopping list, the system may mark the location where the merchandise is picked up. Thus, a shopping route of the consumer may be detected as the consumer picks ups and crosses out various products listed on the shopping list during the shopping trip in the store. The consumer may share the shopping route with another consumer. The shopping route may be shared in real time, such that another consumer may make suggestions or comments or approve various items picked up by the consumer in real time.