A vehicle floor mat for a passenger foot well or a cargo area of an automotive vehicle comprising a mat body, first and second cavities formed in the mat body, and first and second barriers respectively configured for receipt within the first and second cavities when the first and second barriers are horizontally oriented in a stored position. The first and second barriers can be moved from the stored position to an extended position, wherein the first and second barriers are vertically oriented and extend at least partially above a top surface of the mat body. In the extended position, opposing surfaces of the first and second barriers together define a confined region therebetween in which a package can be contained during transportation thereof.