Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing latency in presenting content. In one aspect, a system includes a native application that presents an interactive item and a latency reduction engine. The latency reduction engine detects interaction with the interactive item that links to a first electronic resource that is different from the native application and provided by a first network domain and in response to the detecting, reduces latency in presenting the first electronic resource, including executing a first processing thread and a second processing thread in parallel. The first processing thread requests a second electronic resource from a second network domain and loads the second electronic resource and, in response to the loading, stores a browser cookie for the second network domain. The second processing thread requests the first electronic resource and presents the first electronic resource.