The present disclosure relates to a ride share signage device and method of using the ride share signage device. In certain embodiments, ride share signage device includes: a border display element for displaying initials of ride share companies, an LED dot-matrix display element for displaying one or more advertisements and rider welcome messages in different languages. Signage controller includes a display driver to manage displays, an input module and a processing element. The input module receives information about one or more riders through a ride request and the advertisements. The processing element includes a processor and a non-volatile memory storing computer executable instructions. When executed by the processor, the computer executable instructions cause the processor to receive ride request and advertisement messages, display rider welcome message in certain distance from rider's pick-up location, and display the advertisements before displaying rider welcome message and after the riders have been dropped off.