A system and method may optional include or utilize a processor configured to receive a request for social network content for display in a sponsored content position in a newsfeed of a social network interface, the position having a position criterion, identify a sponsored content item of multiple sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion, a bid associated with the sponsored content item, and a scaling factor, wherein each of the sponsored content items correspond to one of multiple item types and at least two of the sponsored content items are of a different item type. The scaling factor for each of the sponsored content items is based on the item type of the corresponding one of the sponsored content items.