A wrapper of a smoking article comprising a base web and banded regions comprising a leading edge, a trailing edge and a plurality of add-on material-free openings between said leading edge and said trailing edge. The add-on material-free openings establish a predetermined, nominal opened-area within said banded regions to control diffusivity. The add-on material can be applied by a gravure roller comprising a surface region with cells, cell-free areas and a chevron shape.