A system and method of intelligently recommending items based on social media communications are provided. A communication with an audio portion in a first format is intercepted from a first service. An intent to transact is then detected within the communication at least in part based on analyzed sound in the audio portion. A recommendation engine can then be used to identify one or search results based on the intent to transact within the communication. Then a reply communication can be posted to the first service in the first format, with the reply communication including the one or more identified items.