According to one embodiment, a liquid crystal display device includes pixel electrodes including unit pixel electrodes, pixel circuits which apply a white-display voltage or a black-display voltage to the unit pixel electrodes, first and second polarity voltage lines being used in applying the white-display voltage and the black-display voltage to the pixel circuits, and a control unit which divides at least polarity voltage lines into a plurality of blocks, and supplies a polarity inversion signal to the polarity voltage lines to be subjected to polarity inversion driving, in units of one block, wherein the pixel circuits each include a pixel switch, a memory, and a polarity select unit which selects a voltage signal on one of the first and second polarity voltage lines in response to a binary image signal held by the memory.