A Multimedia Broadcast Multicast Services (MBMS) publishing device receives a location of a Hypertext Transfer Protocol (HTTP) Live Streaming (HLS) master playlist for content, to be multicast, that is stored in a content delivery network (CDN), and pulls, using the location, the HLS master playlist from the CDN. The MBMS publishing device pulls, based on the HLS master playlist, HLS segment files from the CDN, and pushes the HLS segment files to a MBMS broadcast multicast service center (BM-SC) for broadcast via multicast bearer in a MBMS synchronization area of a wireless network.