In an automatic cloth feeder that conveys cloth with a feeding conveyor, detects a trailing end of the cloth to hold the trailing end with a keeping-transferring part in the process of conveyance, and feeds the trailing end of the cloth into a process as a leading end, the keeping-transferring part has a pair of unfolding members provided as one set are provided on an outlet side of the feeding conveyor in order to hold the left and right trailing ends of the cloth, and the keeping-transferring part has holding pieces that are opened and closed substantially to the right and the left as seen from the top or from the front, to hold the trailing ends of the cloth but not coming into contact with the lifting means, in an open state and that is at the position of the lifting means in a closed state.