A control method for an information presenting apparatus includes: estimating an emotion felt by a user, based on a physical quantity acquired by a sensor; generating identification information that identifies a cause that causes the user to feel the estimated emotion, based on the physical quantity acquired by the sensor or information that a presenter included in the information presenting apparatus presents to the user; and controlling presentation performed by the information presenting apparatus, by using information obtained by executing predetermined processing using the estimated emotion and the generated identification information.