Systems and methods include a server configured to provide a web site application to a remote computing device over the Internet. The remote computing device is configured to receive user input to control a cursor. The web site application is configured to enable the remote computing device to display a plurality of color sheen chips on a display of the remote computing device, each color sheen chip representing a paint sheen. The web site application is configured to pivot a particular color sheen chip of the plurality of color sheen chips about a central axis of the particular color sheen chip on a display of the remote computing device when a cursor of the remote computing device is moved over the particular color sheen chip to enhance displayed characteristics of the paint sheen associated with the particular color sheen chip.