Systems and methods are described herein to determine data associated with affiliated color palettes identified from keyword searches of color palettes. Color palettes may be searched by name or other data associated with the color palettes. Affiliated color palettes may be determined based at least in part on an input color. Furthermore, affiliated colors can be determined based at least in part on votes and/or rankings. The items and/or images associated with affiliated color palettes may be identified. Various user interfaces may be based at least in part on the keyword searches of color palettes and/or determination of affiliated color palettes.