One aspect of the present invention discloses a watermark insertion method. The method includes: segmenting target text into pieces of page content; obtaining a watermark variable comprising a line alternation value indicative of a watermark mode changed for each line of the segmented page content and a watermark mode setting value; and applying a flip-flop component insertion algorithm for inserting a watermark into each of the pieces of segmented page content based on the obtained watermark variable.