Methods, apparatuses and computer program products are disclosed for data distribution. A method comprises: sending a message, containing an indication of a target area related to first data to be distributed, from a first distribution unit to a distribution management device; receiving first information comprising at least one target address from the distribution management device in response to sending of the message, wherein the at least one target address is related to one or more second distribution units covering the target area; and sending the first data to the at least one target address when the message does not contain the first data.