Techniques for augmented social networking may include receiving an image. After receiving an image, in real time, an identity of a person in the image may be determined. Association information for the person based on the identity and one or more defined parameters may be determined. The defined parameters may represent electronic communication. Location information of the person may be determined. The association information may be presented proximate to the person in an augmented reality view using the location information. Other embodiments are described and claimed.