A method and an electronic device for measuring blood pressure are provided. The method includes illuminating, by a PPG sensor included in the electronic device, skin of a user and measuring a PPG signal based on an illumination absorption by the skin. Further, the method also includes extracting, by the electronic device, a plurality of parameters from the PPG signal, wherein the parameters may comprise PPG features, Heart Rate Variability (HRV) features, Acceleration Plethysmograph (APG) features, and non-linear features. The method also includes estimating, by the electronic device, the BP based on the extracted plurality of parameters.