An attention attracting device for a vehicle includes an electronic control unit configure to: detect a plurality of types of attention information around an own vehicle; apply vibration, by using a vibrator, to a vehicular seat; display, using a display, an attention information content corresponding to each of the plurality of types of attention information; when the information detection unit detects attention information, operate the vibrator when the attention information is detected and cause a display to display the attention information content corresponding to the detected attention information when the attention information is detected.