A system and method customizing a display of a user device based on multimedia content elements. The method may include detecting a trigger event; identifying a user profile of the user device, wherein the user profile includes one or more signatures indicating a user interest; accessing signatures for a plurality of multimedia content elements; comparing the signatures of at least one of the plurality of multimedia content elements with the one or more signature of the user profile; and customizing the display of the user device, wherein the customized display includes the at least one interesting multimedia content element.