A display assembly with a software rotatable content layout for a process control transmitter. The assembly has a display screen configured for displaying the rotatable content layout in a plurality of configurations and at least one physical button fixedly positioned proximate one side of the display screen. In one embodiment, the display layout comprises an upper perimeter band and a lower perimeter band reserved for displaying at least one label and a right side band and a left side band reserved for displaying an indicator attached to the at least one label and a third, interior region reserved for displaying additional text such that the at least one label is visually attached to the physical button proximate the one side of the display screen. The display is rotatable to maintain content in a viewer orientation such that at least one label is visually tied to at least one physical button in each of the plurality of configurations.