One or more computing devices, systems, and/or methods for selective content insertion into areas of media objects are provided. For example, a media object (e.g., an image or video), is selected for composition with content, such as where a message, interactive content, a hyperlink, or other types of content is overlaid or embedded into the media object to create a composite media object. The content is added into an area of the media object that is selectively identified to reduce occlusion and/or improve visual cohesiveness between the content and the media object (e.g., added to an area with a similar or complimentary color, having an adequate size with spare amounts of visual features such as a soccer player, a ball, or other entity, etc.). In this way, the content may be add into the area of the media object to create a composite media object to provide to users.