A display device and apparatus, display control method and storage medium are provided. The display device includes first substrate, first dimming layer, a light-emitting layer, second dimming layer and second substrate which are laminated in sequence; the first dimming layer controls the light emitted from the light-emitting layer and incident onto the first dimming layer to present one of the following two states: reflected but not transmitted into the first dimming layer, and transmitted and emergent from one side where the first substrate lies; the second dimming layer controls the light emitted from the light-emitting layer and incident onto the second dimming layer to present one of the following two states: reflected but not transmitted into the second dimming layer; and transmitted and emergent from one side where the second substrate lies. The case that the double-faced images displayed by the display apparatus are mirror images may be avoided.