An intra prediction method includes: receiving intra prediction mode information through a bitstream; deriving an intra prediction mode of a current block as a first intra directional mode on the basis of the intra prediction mode information; deriving first neighboring samples of the current block; deriving a reference sample adjacent to a target sample in the current block on the basis of a prediction direction of the first intra directional mode; deriving second neighboring samples of a neighboring block to which the reference sample belongs; determining a modified prediction direction on the basis of a comparison between the reference sample and at least one of the second neighboring samples; and deriving a prediction value for the target sample on the basis of the modified prediction direction and the first neighboring samples.