A laundry treating appliance includes a treating chamber, an agitator rotatably mounted in the treating chamber and having a skirt and a hollow shaft extending upwardly from the skirt, and a bulk dispenser located within the hollow shaft. The bulk dispenser includes a tubular tank with a rotatable actuator on one end, a dispenser on the other end, and a shaft passing through the tubular tank and connecting the rotatable actuator to the dispenser. Rotating of the actuator, effects a rotation of the shaft, which effects a dispensing of the treating chemistry from the tubular tank via the dispenser.