A method of accessing services from a mobile communication device. The method comprises presenting service visual representations on a display of the device, wherein each of the service visual representations provides an interface for invoking a service, selecting advertisements for media content from a media content repository, wherein the selecting is based at least in part on the device, presenting the selected advertisements as thumbnail images on the display of the device, wherein each thumbnail image is coupled to metadata that define methods for invoking at least some of the services associated with the service visual representations, and when a first thumbnail image associated with a first selected advertisement is selected and dragged to the position of a first service visual representation, invoking a first service associated with the first service visual representation based on a method defined by metadata coupled to the first thumbnail image.