Methods and apparatus for monitoring fluid-dynamic drag on an object, such as a bicycle, ground vehicle, watercraft, aircraft, or portion of a wind turbine are provided. An array of sensors obtain sensor readings for example indicating: power input for propelling the object; air speed and direction relative to motion of the object; and ground speed of the object. Sensor readings may also indicate: temperature; elevation and humidity for providing a measurement of air density. Sensor readings may also indicate inclination angle and forward acceleration. Processing circuitry determines a coefficient of drag area based on the sensor readings and optionally one or more stored parameters, according to a predetermined relationship. A pitot tube based apparatus for measuring fluid speed and direction is also provided. Methods for dynamic in situ calibration of the pitot tube apparatus, and of adjusting correction factors applied to correct measurement errors of this apparatus are also provided.