Disclosed embodiments provide systems, methods, and computer program products for associating mobile devices with identities of individuals, and tracking such individuals using the location of respective devices. Initially, a user registration process is performed to register an individual for a tracking list. A unique identifier is wirelessly detected from a mobile device in proximity to the individual. The unique identifier is added to the tracking list. The location of the mobile device within the venue is tracked using the unique identifier. When the individual exits the venue, the departure is recorded, and the unique identifier is removed from the tracking list.