Provided are a display apparatus and a method of displaying content. The display apparatus is capable of obtaining information about a light source around the display apparatus and providing a shadow effect on content to be displayed. The display apparatus may include a processor, a memory connected to the processor, and a display unit. The processor may be configured to receive light source position information about a position of a light source in a space where the display apparatus is located, determine a shadow image for content based on the light source position information, and display the content and the shadow image on the display unit.