A machine may be configured to perform high confidence digital content treatment. For example, the machine accesses a message reported as objectionable by a member of a Social Networking Service (SNS). The machine identifies a digital content item included in the message reported as objectionable based on pre-processing the message. The machine determines one or more degrees of similarity between the digital content item and one or more other digital content items included in one or more other messages previously reported as objectionable by members of the SNS. The machine generates a final score value associated with the digital content item based on the one or more degrees of similarity values between the digital content item and one or more other digital content items. The machine executes a treatment for the message reported as objectionable based on the final score value associated with the content of the message.