A method for establishing a web communication between a web browser running on a first terminal and a web browser running on a second terminal, distinct from a communication via a web browser being previously established between the first and second terminals. Following detection, by the first terminal, of a user interaction requesting establishment of a web communication with the second terminal, the first terminal creates a session identifier including at least one identifier of the first terminal, and generates a URL address including the created session identifier. The URL address makes it possible to access a web page to establish the requested web communication, via a server. The URL address is inserted into a message sent to the second terminal, which triggers opening by the browser of the first terminal of a web page downloaded from the server based on the URL address.