A method for transmitting pilots of an uplink shared channel comprises: determining, by a UE, transmit power of data carried in the uplink shared channel; determining, by the UE, transmit power of the pilots carried in the uplink shared channel according to the transmit power of the data carried in the uplink shared channel, and a pilot power boosting factor of the UE, wherein the pilot power boosting factor represents a multiple of transmit power of the pilots of the uplink shared channel in a resource element relative to transmit power of the data carried in the uplink shared channel in a resource element, the multiple is more than or equal to 1, and the pilots are transmitted in a symbol occupied by the pilots with a comb-like pattern; and transmitting, by the UE, the pilots of the uplink shared channel at the transmit power of the pilots.