An adhesive mass consisting of (a) at least one elastomer component, of a polybutadiene-polyvinyl aromatic block copolymer type, having a proportion with respect to the total adhesive mass of 42 to 55 wt. % and having a diblock proportion with respect to the total block copolymer content of 32 to 55 wt. %, (b) at least one adhesive resin, which is a hydrocarbon resin having a DACP value of at least +50° C. and at most +85° c, (c) optionally at least one soft resin having a proportion of 0 to 15 wt. % with respect to the total adhesive mass, and (d) optionally further additives, which adhesive mass is particularly suitable for adhering on rough substrates such as plaster or woodchip wallpaper.