A churn prediction system includes at least one hardware processor, a memory including a historical sample set of subscriber data, and a churn prediction engine executing on the at least one hardware processor. The churn prediction engine is configured to identify the historical sample set, identify a set of attributes, automatically select a subset of attributes based on an information gain value, generate a decision tree by recursively generating nodes of the decision tree by computing an information gain value for each remaining attribute of the subset of attributes, identifying a highest attribute having the highest information gain value, and assigning the highest attribute to the node. The churn prediction engine is also configured to receive target data for a target subscriber, apply the target data to the decision tree, thereby generating a churn prediction for the target subscriber, and identify the target subscriber as a churn prediction.